Your Premier Harley-Davidson® Dealership in Buford, GA

My salesman was Billy and he was awesome. He quickly got me a better price on the Low Rider ST than any other dealership within 4 hours of Gainesville, Ga. Love the additional perks that come with buying a new bike from Frazier as far as discounts % on apparel and parts. It was as quick and simple of a buying process as it could have possibly been. - Colton Prather

Awesome experience and awesome people. I was in and out super quick with no pressure to buy you generally see at dealerships. Lil Billy is the best in the business and I would recommend going to speak to him if you are at all interested in buying a bike. He will make it happen. He is one of the most genuine guys I've ever met in my life. Go see Billy! - Brandon Dills

I went in their service Dept to ask about a self-diagnosed repair. Their lead mechanic came out after some discussion, looked at my bike, and suggested an alternative which was a much better approach. His way saved me ALOT of money. Thank you for having integrity and not taking advantage of a situation. Great customer service. I’d definitely come back! - Ralph Porras

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H.O.G.® Chapter

The North Georgia H.O.G.® Chapter meets the second Saturday morning  of every month at 9:30 am. North Georgia Harley® Owner's Group Sponsored by Frazier's Harley-Davidson®.
Click the button below to see a calendar of "member only" rides and events for North Georgia Harley® owners group.

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What Our Happy Customers
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What Our Happy Customers
Are Saying About Us

Frazier's is a down home friendly place that makes you feel comfortable and satisfied with your experience whether it is buying a bike or shopping for parts and apparel. No high pressure from sales staff. Very relaxed place and great selection of motorcycles for all budgets. Doesn't try to talk you into something that you don't need, gives you options and time to make a decision so the customer leaves with knowledge and satisfaction with whatever they came there for. I will continue to be a Frazier's customer and would recommend friends and/or family. Thanks to TJ and Billy for their patience and everyone involved in the purchase of my street glide.
 
 

Tracy Grizzle

My salesman was Billy and he was awesome. He quickly got me a better price on the Low Rider ST than any other dealership within 4 hours of Gainesville, Ga. Love the additional perks that come with buying a new bike from Frazier as far as discount % on apparel and parts. It was as quick and simple of a buying process as it could have possibly been.

Colton Prather

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Frazier’s was established in 1970. The business began in a small barn with a tin roof and a wood-burning stove. Customers would come from miles around to get good deals and good service from an honest hardworking family. In July 1992, the Fraziers made a trip to Milwaukee to fulfill a lifelong dream of being an authorized Harley-Davidson® dealer. Ever since that day, we have tried to maintain the type of family values and dedication that brought us to this point.